Age Stratification - 1183 Words

1.0 Introduction Social stratification is not a new phenomenon; its roots extends far back into antiquity with some contending that archaeological evidence reveals that social stratification existed in Cro-Magnon society 10,000 or more years ago (Tattersall 1998:178). Social stratification may be based on many attributes; according to Arredondo Biological differences can produce, directly or indirectly, social stratification by factors such as age, gender, race, or socioeconomic status. Age stratification and ageism are very closely related; one cannot exist without the other. Age stratification separates people into three primary groups according to their age; the young, the old and the rest. Ageism is the process of systematic†¦show more content†¦Younger, faster, stronger bodies could perform the same mind-less task for hours on end, which in turn created an enormous ROI. The business people who did the hiring for these facilities realized this and in order to increase the company profits , they had to decrease the wages being paid and increase the hours being worked. It was the catalyst for several social structures still in place today. The social stratification of the labor was based on age. Starting at the top, the old, rich, power elite, upper class owned the company. They paid the middle-class factory manager to make money for them. In turn, the middle-class factory manager made their trusted lower-middle-class hiring manager want young, cheap, strong and fast. This is where the poor began to be separated from the working lower-class citizens. It was still a rather blurry line between the poor and the lower class, because at any given moment you could be replaced. There was not a lot of room to move up, and the only incentive to stay with the company was to have an income. The old and elderly went from being respected for their wisdom to being rejected for their perceived inabilities. This lead to many older people lying about their age, saying they were younge r. This was a shift from previous generations where children would lie about their age, saying they were older An interesting practice startedShow MoreRelatedSocial Stratification : Social Class, Ethnicity, Age, And Gender1074 Words   |  5 Pages It is in the human nature to be social beings, and have a social identity. Social stratification is the organization of individuals into social groups based on their access to basic needs. Aspects that affect social stratification are wealth, power, and prestige. Wealth is the amount of currency or goods that an individual or family owns. This can include money, houses, livestock, etc. Power is the ability for one to achieve their goals regardless of opposition. Wealth is directly related toRead MoreThe Theory Of The Age Stratification Theory Essay972 Words   |  4 Pagesand age stratification. The functionalist perspective has some advantages. These perspectives have been used more often than any other perspectives in the study of aging. Some of the earliest and most influential theories which gerontology used are, the disengagement theory, activity theory, and the modernization theory. These theories all rely on the functionalist and structure assumptions. But, in the 1980’s, gerontology has used another structure-functionalist principle called, the age stratificationRead MoreSocial Stratification And Its Effects On Society861 Words   |  4 PagesSocial Stratification In our society today we have system of social stratification. Social stratification is a system in which groups of people are divided into layers according to their relative property, power, and prestige. Sometimes as humans we find it challenging to keep up with the person next to us who has nicer materialistic items; being a young woman who lives in a prestigious college town I notice everyone seems to have a ridiculous amount of money and/or nice cars and at times, thisRead MoreWhat Do Sociologists Mean by Social Stratification?1506 Words   |  7 Pagessociologists mean by social stratification? Discuss its consequences for society and for individuals living within it. Illustrate and support your response with sociological argument and evidence. Sociologists have varying views on social stratification, therefore their approach to how it can impact society and individuals results in very different concepts. This piece of work will identify and discuss the key points which are significant to the sociological debate. Social Stratification is ‘a system byRead MoreThe Impact Of Social Stratification On Minorities1195 Words   |  5 Pagesdiscrimination, gender stratification, environmental damage, population growth, and urbanization are among the social problems and controversial issues that still exist in the United States. What is Social Stratification Social stratification is defined as a system by which society ranks categories of people in a hierarchy. For example, There are fundamental principles of stratification: slavery, caste, and class. The class system which is characterized by its social mobility social stratification is a characteristicRead MoreIntergenerational Mobility : From Sri Lanka982 Words   |  4 Pagesmobility can take place. In comparison to the Sri Lankan social structures and education system, the related Canadian system in present time is more fluid and open. This comparison of time periods was chosen because this is the time my father was my age. My current part-time work as a Wal-Mart associate has a higher social prestigious level then my father’s janitorial position. It is a higher social prestigious level because, I handle money and engage in social interaction. In this case, I have alreadyRead MoreClass Stratification And Social Stratification1485 Words   |  6 PagesQ. ‘Class stratification is no longer relevant in explaining equality in the U.K. today.’ A. Class stratification runs on 3 main points: Power (legal ability, capacity or authority granted on a person/persons), Prestige (a reputation or influence arising from success) and Privilege (a special right or immunity) with these being the root of social stratification it’s easy to see why inequality in universal with the bourgeoisie (the elite 2% of the world) controlling the proletariat (working classRead MoreThe Decline Of Rural America1292 Words   |  6 Pagescategories these individuals fall into are influenced by socioeconomic statuses and are characteristic of segregation, deviance, stereotyping, and social stratification. The division of youth begins at a young age with the status of the family. Social stratification is the categorization and division of members of society based on gender, race, class, age, and other characteristics (Ferris Stein, 2012). In America, these divisions are usually based on socioeconomic status of individuals. The youthRead MoreThe Concept Of Social Stratification893 Words   |  4 PagesThe concept of social stratification is quite complex. It involves categorizing a person into socioeconomic levels based upon one’s profession, wealth, social status, and perceived power. Such a stratification makes up a social hierarchy, which involves placing groups of people in a higher standing than another group, with fewer people being included into the ‘higher’ classes. These concepts were not always apparent, only developing as result of human influence. Using Sumer and Uruk as examples,Read MoreOrange County, California Demographic Report1604 Words   |à ‚  7 Pagesaverage age of 36.4 years. The racial makeup of Orange County was 1,942,675(62.9%) White, 50,766 (1.6%) African American, 11,852 (0.4%) Native American and Alaskan, 573,661 (18.6%) Asian, 9,472 (0.3%) Native Hawaiian and Pacific Islander, 387,005 (12.5%) from other races, and 127,799 (4.2%) from two or more races. Hispanic or Latino of any race were 1,012,973 persons (33.7%) which is predominantly of Mexican origin (U.S. Census Bureau, 2014). In 2014, there were 2,043,735 persons representing ages 25

Comparing Two Adverts Free Essays

Compare the two adverts The two diverse adverts I have selected to analyse consists of a Rimmel London mascara advert and a vegetarian â€Å"fight the fat† advert. I will discuss in detail the purpose of each advert, the layout, Language and audience amongst many other qualities these two adverts consist of. The purpose of Rimmel Londons advert is to inform females who are specifically interested in mascara of the Rimmel Londons â€Å"NEW EXTREAME BLACK MAGNIF’EYES MASCARA†. We will write a custom essay sample on Comparing Two Adverts or any similar topic only for you Order Now In doing so this advert is very persuasive as they would like their product to be bought. In comparison, the second advert annualised, is a healthy eating organisation. This PETA. org. UK advert is being used in order to persuade adults (someone other than a â€Å"child†) not to feed children meat as it â€Å"is child abuse†. Moreover this advert is being used to advertise the organisation supporting this claim and inform the audience of their web address. The objective to Peta. org. uk is to deter children from eating meat and communicate the idea that meat has a consequence on a child’s health and adult should not feed them it as they are causing them harm. Likewise, Women aged between eighteen and above are the targeted audience for Rimmel London’s product. I am given this impression as Kate Moss; a successful ‘cool’ style and beauty icon (many men love and women look up to) is the model being used to display and promote this product. This is an advantage as it would boost Rimmel London’s sales due to the fact that many women would purchase this product satisfied with Kate’s involvement and simply in order to feel beautiful, like Kate moss and model material. As with the Peta organisation advertisement, the audience this advert is being subjected to is everyone, although it is mainly for anyone other than a â€Å"child† yet imperative for parents. This advert uses the burger which is a common unhealthy food yet favourite to some, to attract the attention of their audience, everyone. However, a wide eyed obese child eager to consume the burger is being used in order to attract the attention of other children and parents. This image along with the adverts heading is very ironic and would shock parents above all as the child in the image is eating a substance which is â€Å"abusing† them. â€Å"Feeding kid’s meat† is not often related to â€Å"child abuse† although parents will relate to the image greatly for they would compare their child/children to the boy crossing the ine of morbid obesity in the picture. Popular Rimmel London mascara advert uses a wide range of persuasive techniques in order to boost the sales of their product. Such techniques include statistics, as the advert states â€Å"70% MORE VERTICAL LASHES†. This statement is a large claim and readers would be extremely amused by it , furthermore it is produced in capital letters in order to gather the reader’s attention and compliment its extremity, as with other statements in this advert. The name in which the product is labelled with plays with words cleverly, giving the impression that who ever purchases this product will immediately have magnificent eyes â€Å"MAGNIF’EYES† this clever conjunction additionally encourages the â€Å"BREAK THROUGH EYE MAGNIFIER BRUSH† Rimmel London have achieved. Standard English is the language used in the two adverts, however the statement â€Å"Feeding kids meat is child abuse† is written in as a matter of fact and not opinion. By doing so, this misleads readers along with being very controversial, as not many would agree with it. However now that many readers (parents) are informed of the negative opinions regarding meat, it is there obligation to research this claim and find out whether or not they are abusing children (their child). As this advert promotes healthy eating â€Å"FIGHT THE FAT† is a part of this advert slogan. This statement is not only alliteration but also a representation of the type of food they are encouraging, vegetables. The use of alliteration lightens the situation yet â€Å"GO VEG† gives the impression of a protest which portrays the determination and seriousness of the situation. â€Å"BLACK ON BLACK† again is the heading and example of alliteration used in Rimmel Londons Mascara advert. This phrase is not only used to describe the extreme colour of the mascara but also used to describe mutual violence between the African races, as a result the use of this phrase could trick a quick reader of African heritage as it relates to them, and therefor this advert would be receiving the attention of a wider audience. The choice of adjectives and nouns are to the highest standard. An impression of a fresh product is what I am given when I am presented with the word â€Å"NEW EXTREAME†. The Audience would feel honoured to buy a product which is so recent and exceedingly great in degree. â€Å"Outstanding lash lift† the use of this adjective marks the excellence in which this mascara lifts your eye lashes. By purchasing this product, women would believe that their eyelashes would extend as long as Kate’s (in the advert) when applying the ascara; although the picture has been edited by Photoshop and is in fact not her real eyelashes. â€Å"DOUBLE HIT† also indicates to the audience that they are purchasing two in one; the mascara does not only achieve length, but also volume making the audience feel privileged enough to purchase this product. Similarly the â€Å"BREAKTHROUGH EYE MAGNIFIER BRUSH† gives the impression that in order to make this product Rimmel London h ave overcome a restriction and have in turn achieved success which will allow their further progress. The writing is placed clearly with maximum of two rows at the bottom of the page in insure Kate Moss’s face is not hidden and make the reading easier for readers. As for the healthy eating advert white is the chosen background colour given. In doing so the audience’s full attention is directed to the writing making the background not at all a distraction but complimentary to the writing. A large font size is used in order for readers at first glance to read the statement. Two font sizes are used in this add one smaller than the other. The natural colours used are red, blue and green in order to portray the healthiness in the subject. The website is highlighted in order for it to be clear and concise for the audience in order to get in contact with the organisation. However the feminine use of the colour red (both in the background and font) not only attracts their attention of the Rimmel Londons audience, but also sets the scene and feel of this mascara making it an irresistibly, feminine and lustful object every women should own and not be without. The Black circle used in the background of Kate in addition gives a hypnotising effect to in order the audience to be given the impression that once this mascara is applied everyone will be mesmerised. The magnified image of the mascara brush gives the audience a scientific perspective into how minuet the brush bristles are making them even more wondrous. The Small font size is ironic as it complements the mascaras objective, whereas the use of white font is given in order to make the reading simple for the audience and is also used to highlight â€Å"Rimmel† to give awareness of the mascara brand. In conclusion the two adverts analysed contrast greatly, factors including the amount of design (Rimmel more than Peta), purpose of each advert, audience which the two adverts are aimed at alongside many more important factors, although the two adverts fit under the category of health and beauty. In my opinion the two adverts where indeed correct in how they communicated to their objective to the chosen audience making both as successful as each other. How to cite Comparing Two Adverts, Papers

The Paleolithic And Neolithic Age Essay Research free essay sample

The Paleolithic And Neolithic Age Essay, Research Paper During the Paleolithic and Neolithic Age many alterations occurred. These alterations impacted society in many ways. The Paleolithic Age was in 2,000,000 B.C and in 10,000 B.C the Neolithic Age ( New Stone Age ) began. The Paleolithic adult male was heavy set, large boned, and abruptly. The Neolithic adult male on the other manus was more developed. They were Homo sapiens, which had bigger encephalons, were taller, and look like adult male today.The Paleolithic adult male didn? t live in a lasting small town like the Neolithic adult male. The Paleolithic adult male was traveling about from place to place because of deficiency of nutrient, shelter, or other grounds. They besides ever settled close H2O. The Neolithic adult male was able to populate in one topographic point and remain at that place because they were able to turn their ain nutrient and domesticate animate beings. We will write a custom essay sample on The Paleolithic And Neolithic Age Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Because of the lasting small towns, the population of the small towns grew. Peoples besides had occupations to make, like farming for the work forces. Since occupations came into affect, the position of adult females dropped. They were ever at place. They had to engender for the small town. Since the Neolithic adult male had lasting small towns, they formed some type of authorities. These small towns so had regulations they need to fo llow like we need to do today. Also, the Neolithic man began writing, which lead to written records. These written records help use know what life was like back in the New Stone Age. They also created a calendar. The Paleolithic man many not have started writing but the did have a spoken language and painted some very intricate cave paintings. Some paintings showed a mummy and then pictures of his after life. These paintings lets use know that the Paleolithic man did believe in some sort of after life. The Paleolithic man used simple tools and weapons made from stone. Since the Neolithic man was more advanced, they made things from copper. Lots of there things were made from copper like we use steel in almost everything today. The Neolithic man also came upon fire. With these two foundings they were able to do lots of things for their community and their selves. The changes between the Paleolithic Age and Neolithic Age were some big advancements. Their lives were almost totally dif ferent for each other, from the way they lived, got food, and the way they looked. Since the creation of world, the man had been changing. Who knows what man will be like in the year 3,000 A.D, only time will tell?